Mistake 4 - Your Online Marketing is Targeting the Wrong Visitors

Hi Mike,

 

A quick point about web traffic: Traffic doesn't spend money, targeted traffic does.  I've already mentioned this briefly under the search engine optimization section.  To get traffic that will spend money on your site, you have to target potential visitors that are relevant to your site. Not only are they the kinds of people looking specifically for you or for your service, but they need to be people in your service area. There's no worth to getting a warm body to your site who wants your product or service but lives so far away that you can't get convert them into a paying customer.

 

In many ways, website traffic functions the same as any other marketing target.  If you're selling medical equipment, it's pointless to buy advertising in Cosmopolitan.  Yes, lots of people will see your ad, but how many of them are going to contact you and make a purchase?  Another example familiar to most people is the Yellow Pages.  If you are a doctor in Houston, you probably don't want a listing in Dallas.

 

To do online marketing correctly:

1. Narrow targeting works best: Yes, you want people, but you don't want all people. All people don't spend money on your business. People interested in your product or service spend money on your business. So using forms of advertising that target all people online is a waste of time and money. Make your ads as target-specific as you can.  If you're selling plants, don't target nursery or you may get a lot of traffic looking for baby beds.
   
2. Local business, local advertising: If your service area is only in one specific city or region, don't advertise outside of it. You'll be paying money to get customers you can't serve, which is a waste.  Someone in Chicago is not going to hire your business for their plumbing needs, no matter how great a plumber you are.
3. Don't use generic traffic generation services: These services tend to advertise as things such as "10,000 hits for $10" or "top search engine rankings for $50/month" or some other "too good to be true" offer. Don't waste your time and money (even if it is only $10).  Even if they bring you traffic (which is unlikely), these types of services aren't targeted to your location or your type of business.  These ads are the equivalent of ads that promise you that you can make thousands of dollars a month processing mail from home.  There's always a catch.

 

Yes, a lot of people are online, but you have to sort the ones who need your services from those who don't. Furthermore, you have to sort the ones whom you can serve from those you can't. Fail to do either of these, and you're wasting time and money.

 

 

All the best,

George and Jill Manty

http://www.canimakebigmoneyonline.com/

http://mantywebdesigns.com/

16302 Cypress Trace, Cypress, TX 77429, USA

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