Mike, Pay-Per-Click ads - how, when, where and why...

[You are receiving this email as an AdMinder subscriber. Removal instructions found at bottom]. Dear Mike, Many people email us to ask if AdMinder can track Pay-Per-Click (PPC) ads, and how it works, so I just wanted to send you this brief FAQ regarding AdMinder and Pay-Per-Click (PPC) campaigns. If you have any questions, about this or anything else, please do not hesitate to contact us. The AdMinder Support Team is standing by 24/7 to answer all of your questions and help you get started. Q: What's "pay-per-click" and does it work? I hear lots of good things about it and I wanted your opinion. A: Well, entire sites are devoted to this question so I'll give it to you briefly ... Basically, Pay-Per-Click (PPC) advertising means that you literally pay a specific amount of money per "click", or in other words, per visitor to your site. This was first made popular with pay-per-click search engines such as a overture.com (now known as Overture) ... but these days you can pay for any type of visitor from any type of advertising medium (search engines, newsletters, other websites, etc.) Q: Does it work? What's so good about it? A: Yes, it does work because you are paying for results. For example, you may pay 40 cents PER person who comes to your site from a search engine such as overture.com. In some ways this reduces your risk because you only pay for results. If nobody comes to your site from overture.com (for example), then you do NOT pay. Less risk on your part, and you'll also know beforehand exactly how much you're paying for traffic. Q: What's the negative? A: Well, there really isn't a negative except for the fact that you MUST be able to determine beforehand how much a typical visitor is worth to you. EXACTLY how much a visitor is worth. For example, if every visitor that comes to your site is worth $1 to you it would be "stupid" for you to pay $2 Per-Click. (Unless you are willing to lose money on the "front-end" in the hopes of building your traffic very quickly and/or you had plans to sell them something on the "back-end" and make more money.) You would be losing money if you did that. And you know, most people just BLINDLY spend money on PPC promotions without ever putting in the time and effort to track everything at their site so that they know the VALUE of a visitor. Q: I know AdMinder can track "any type" of ad or promotion ... but can it also track Pay-Per-Click type of ads? A: Yes! When we first designed AdMinder it didn't track PPC ads. It was too complicated and frankly we didn't see a big need for it. Remember, we designed this awesome program over 2 years ago to track our OWN promotions. NOBODY else had access to it. We designed it because we were losing money on some of our ads and promotions. But as soon as we began utilizing AdMinder, we increased our sales and dramatically decreased our losses from ineffective ads. The net effect was that we DOUBLED our profits. As we noticed the massive demand for a good web-based tracking system, we revamped the entire system and made it user-friendly so that anyone (including you) could take advantage of it. Recently there has been a huge market surge towards this type of Pay-Per-Click advertising. This is good because as I explained above, PPC is great ... because you are only paying for results. Well, as with any product or service that we develop, we had to expand and upgrade AdMinder because once again, there was a big demand for accurate tracking of Pay-Per-Click ads and promotions. Q: What's been the feedback for the PPC tracking using AdMinder? A: The feedback has been great ... just like we knew it would be. You see, we only added the PPC tracking feature because every single day people were literally begging us to add it in. As stated at the website, AdMinder can track and manage any type of ad or promotion you will ever do. And when I say any type, I literally mean ANY type: Pay-Per-Click search engines such as overture.com Any type of E-zine or Newsletter advertising Banner Ads, Pop-Ups, Classifieds, FFA links, etc. Affiliate Programs, Press releases, Joint-Ventures, etc. If you can imagine it, AdMinder can track it! And that's been the key ... YOU have helped us create this fantastic product because of your feedback and comments. For example, Bill Caraway of www.billdidit.com sent us the following email: "One of the most exciting features is the ability to track any link at all ... The more I've used AdMinder, the more amazing it gets. This is undoubtedly the most powerful tracking system I've ever seen in my 4+ years marketing online. As a former professional helicopter pilot, I can tell you that if the Air Traffic Control system could track aircraft the way AdMinder can track links, air travel would get a whole lot more efficient!" We have lots of other unsolicited testimonials like the above. But my point is that OUR MEMBERS (that's you) are kind enough to give us specific feedback and we have ALWAYS improved the product and taken it to the next level BECAUSE of YOUR assistance. Q: That's great, but what about ROI (Return-On-Investment)? I have never seen or heard of a tracking system that can accurately calculate ROI for Pay-Per-Click ads ... and I've looked all over. A: AdMinder is the only ad management and tracking system of its kind that can track all of your Pay-Per-Click ad campaigns with 100% accuracy, including real-time Return-On-Investment stats. At the risk of sounding sensational, AdMinder is the best ad tracking system available for small and medium sized businesses. Now ... why do I say "only" and "the best"? The reason is that as I said before, we developed AdMinder for our own use. Our primary business at the time was generating $50,000 - $75,000 per month and we wanted the best ad tracking system possible. Quite frankly, we were not impressed with what was available so we hired a team of programmers to develop our own ... and to make a long story short they developed AdMinder. After a while, we figured that we would share it with the general public because there was a demand for it. It really was a win/win situation for both our company and our customers and associates. Unlike other companies or products, we didn't just create a quick (and inferior) product to make a fast buck. We had this product created for ourselves and we wanted only the very best. Q: So exactly what stats can I get on my PPC campaigns? A: With AdMinder you get all of the standard features and stats that you get with any other type of ad or promotion. No longer will you have to settle for inferior tracking and statistics when it comes to your Pay-Per-Click ads. AdMinder will ... Count the number of unique visitors generated by each ad. Track Sales and tell you exactly how much you're making. Track other "Actions" including e-zine subscriptions, etc. Reveal which of your PPC ads generates the most traffic. Show you which of your ads is generating the most Sales. Calculate Cost-Per-Sale, Clicks-to-Sales, etc. ratios. Calculate 100% accurate Return on Investment (ROI). Provide an at-a-glance look at all of your PPC ads. Organize and sort all of the details on your ad campaigns. Export a detailed activity report for further analysis. In short, AdMinder gives you ALL of the invaluable information that you'll need to quickly and efficiently manage all of your Pay-Per-Click ads ... and you'll make more because of it. Q: This sounds too good to be true. Can you explain exactly how I would go about tracking my Pay-Per-Click ad campaigns? A: Sure. Anytime you want to track a new Pay-Per-Click ad you simply set-up a new "Ad Code" and AdMinder will do the rest - it takes about 30 seconds and it really is that easy. You simply enter a few details such as what you want to track, how much you are paying per click, etc. and that's it. AdMinder will generate a unique tracking URL for you to use and begin tracking your new Pay-Per-Click ad campaign immediately. SUMMARY This FAQ email was suppose to be brief ... but the importance of tracking can't me emphasized enough. Also, we want to keep you up to date on all the new marketing tactics and PPC is one of them. We hope we answered your questions and if you have any comments, feedback or ideas, please do not hesitate to contact us. You can either reply to this email, or contact us via the web. Important Links: Link to main site... Frequently Asked Questions & Answers... To get started immediately... Warmest Regards Sam Robbins Founder P.S. If you haven't already, then please make sure you also check out are free 5-tier affiliate program that pays out life-time residual commissions on ALL AdMinder and Adminder related products and services! Removal Instructions: You are subscribed to the AdMinder Promotions newsletter. Click here to remove yourself from this list.